Tourism campaign helped to pull in winter visitors
Northumberland Tourism was behind the autumn/winter 2017/18 campaign, entitled Northumberland, the land that’s just as good with the lights off. Feedback from the advertising drive has now been published and makes for positive reading.
A total of 74% said that seeing the campaign probably or definitely turned a possible visit into a certainty and that 84% of visitors who explored Northumberland after being inspired by the campaign were from outside the North East region. The data shows that the average total spend was £889 and the average length of stay was 5.28 nights.
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Hide AdNorthumberland Tourism says that the campaign continues to grow and goes from strength to strength each year, allowing campaign partners to reach potential high-spending, long-staying visitors on a national level.