M&S launches peculiar White Pearl strawberry with red seeds & pineapple smell in UK stores

Marks and Spencer have launched a UK first as it brings the White Pearl strawberry to M&S food halls. The new and unique strawberry is a reverse of the typical fruit, with white flesh on the outside, red seeds, and peculiarly gives off the aroma of pineapple.

M&S’s new White Pearl strawberries taste sweet like the standard red strawberry but with subtle notes of vanilla. However, it‘s not the first time M&S has switched things up after it brought cotton candy grapes to the market previously, alongside ‘baby kiwi berries’ and the limelon - a mixture between limes and melon.

M&S said it is a market leader in strawberries, selling 8,000 tonnes every year so it was a ‘natural move to make.’ Marks and Spencer fans went wild on Instagram for the new berries, receiving almost 13,000 likes in under an hour.